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Google Play Publishing & ASO Strategy
- Managed full Google Play release cycle (build, signing, rollout, updates)
- Conducted keyword research and mapped terms to title, short & long description
- Structured store listing for search visibility and conversion (CVR)
- Defined visual direction for icon, screenshots, and feature graphic based on competitors
- Produced gameplay trailer optimized for store conversion
- Set up store listing experiments (A/B testing) for creatives and text
- Monitored store performance (installs, CVR, retention signals) and iterated
- Handled version updates, crash fixes, and release notes based on user feedback
My role
ASO Specialist
Skills
App Store Optimization, Google Play, Keyword Research, Conversion Rate Optimization
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