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Game Analytics & Player Retention Optimization
- Integrated Firebase Analytics with structured event tracking
- Designed event schema with parameters (level start, pass, fail, progression)
- Configured custom dimensions for parameter-based analysis
- Built funnel analysis to identify player drop-off points
- Created cohort retention reports to track user engagement over time
- Used user exploration to analyze individual player journeys
- Applied free-form analysis to evaluate difficulty spikes and retry patterns
- Identified churn points and improved gameplay based on data insights
My role
Game Analytics Specialist
Skills
Firebase, Data Analysis, Google Analytics, Funnel Testing, Game Tuning
Gallery
Google Analytics Dashboard
Event Tracking
Player Drop-off Analysis (Funnel Exploration Form)
User Retention Cohort (Cohort Exploration Form)
